Examine one of your favorite products, and describe how the manufacturer utilizes the marketing...

Question:

Examine one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user.

  • Evaluate the company's distribution channels.
  • What changes would you make (list at least two) and why?
  • Describe company's pricing strategy and methods.

Marketing Channels:

Marketing Channels are communication mediums used to promote and sell a product. Through their various marketing channels, a company is able to create brand awareness for their company, as well as promote the products they offer. Marketing channels are diverse and include elements such as: company website, print advertisement, retail stores, and more.

Answer and Explanation:

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Let's take a look at Apple, Inc. and their popular product the iPhone.

Marketing and Distribution Channels: Apple employs a multi-channel approach...

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Marketing Channel: Definition and Function in the Marketplace

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Chapter 9 / Lesson 3
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The marketing channel allows producers to deliver their products to consumers based on the correct quantity, time, type, and location. Learn the definition of a marketing channel and its function in the marketplace, and explore the ways a marketing channel accomplishes its goals.


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