Examine one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user.
- Evaluate the company's distribution channels.
- What changes would you make (list at least two) and why?
- Describe company's pricing strategy and methods.
Marketing Channels are communication mediums used to promote and sell a product. Through their various marketing channels, a company is able to create brand awareness for their company, as well as promote the products they offer. Marketing channels are diverse and include elements such as: company website, print advertisement, retail stores, and more.
Answer and Explanation:
Let's take a look at Apple, Inc. and their popular product the iPhone.
Marketing and Distribution Channels: Apple employs a multi-channel approach...
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fromChapter 9 / Lesson 3
The marketing channel allows producers to deliver their products to consumers based on the correct quantity, time, type, and location. Learn the definition of a marketing channel and its function in the marketplace, and explore the ways a marketing channel accomplishes its goals.