Explain the differences between transactional and relationship marketing and how such differences lead to increasing emphasis on logistical performance in supply chain management. Note, your answer should use complete sentences, and be free of spelling and grammar errors.
Transactional vs. Relationship Marketing
Here is a quick overview of the differences between the two:
|Product benefits||Product features|
|Long-term effort||Short-term effort|
|Lots of customer contact||Little customer contact|
|Features that build loyalty||Quick discounts and promotions|
|Two-way communications||One-way communications|
Answer and Explanation:
Relationship marketing emphasized long-term customer relationships and supplier performance over time. Products may be more specialized to the...
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from Business Strategy: Help & ReviewChapter 6 / Lesson 31