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Explain the differences between transactional and relationship marketing and how such differences...

Question:

Explain the differences between transactional and relationship marketing and how such differences lead to increasing emphasis on logistical performance in supply chain management. Note, your answer should use complete sentences, and be free of spelling and grammar errors.

Transactional vs. Relationship Marketing

Here is a quick overview of the differences between the two:

Relationship Transactional
Customer-oriented Sales-oriented
Product benefits Product features
Long-term effort Short-term effort
Lots of customer contact Little customer contact
Features that build loyalty Quick discounts and promotions
Two-way communications One-way communications
Source: Study.com

Answer and Explanation:

Relationship marketing emphasized long-term customer relationships and supplier performance over time. Products may be more specialized to the...

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What is Relationship Marketing? - Definition & Strategies

from Business Strategy: Help & Review

Chapter 6 / Lesson 31
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