Exploring what type of data first helps marketers minimize marketing research costs? A. Focus...

Marketers use research to learn about consumers' wants and needs. Examine an overview of exploratory, descriptive, and causal research in marketing, understand methods for marketing research, and recognize errors that can occur.

A zone of tolerance in marketing or business is the error margin around a goal metric that can be accepted as considerable. Learn more about the zone of tolerance in goal metrics, lower and upper limits, and paying for perfection.

Understanding consumer attitudes can help a business better understand customers and even change their attitudes. Explore the definition of consumer attitudes and discover how to change them.

Learn about job dissatisfaction and how it relates to the workforce. Explore the four causes of loss in job satisfaction and typical responses to job dissatisfaction.

Marketing plan controls are used to compare the actual results of the marketing plan to the plan, itself. Explore the explanation of marketing plan controls and examples such as leads, sales, cost per sale, and market share in this lesson.

Boundary spanning is when people from different positions, companies, and locations work together. Learn about the definitions of boundary-spanning roles and communication, as well as about the importance of working together through examples of boundary spanning.

Managerial control is an important task for leaders to track employees' performance and make adjustments. Learn the definition of managerial control and explore the techniques and types of control, including mutual adjustment, direct supervision and the standardization of work process.

Bribery is a term with often negative connotations and the ethics of it are always in question. Explore the ethics of bribery in global marketing, using the fictional Starnes-Brenner case study to explore types of bribes and common dilemmas and justifications.

Learn the definition of cross-tabulation. Discover its uses and benefits, and see real-life cross-tabulation examples including cross-tabulation analysis.

Learn what secondary data is. Study the secondary data definition, learn how to collect internal and external secondary data, and discover secondary data examples.

The Modigliani-Miller Theory was devised under assumptions that do not exist in real life. Learn about the importance of propositions I and II and how corporate taxes change the value of a firm and expected returns.

A marketing information system is a computer software program that collects data about consumers' spending habits and uses it to target advertising of products or services to individuals who may be interested. Learn more about the definition and benefits of employing a marketing information system like loyalty cards at grocery stores or gas stations.

Explore corporate-level strategy. Learn the definition of a corporate-level strategy and understand its characteristics. See corporate-level strategy examples.

Waiting line systems are designed to have a person or object wait in a queue before a transaction occurs. Learn about low level vs high levels, optimal examples, various types, and different phases of waiting-line systems.

Obstacles such as limited resources and access can prevent researchers from getting information from every part of a target population. Because of these issues, they must define a sampling frame. Learn to define a sampling frame and understand when and how it is used.

When preparing to advertise a product, companies typically must navigate the media planning process. Learn the definition of media planning, explore the different steps in the process, such as market analysis and strategy, and explore the concept further with some examples.