Exploring what type of data first helps marketers minimize marketing research costs? A. Focus group 2. Personal interview 3. Primary 4. Secondary
Marketing research is how the marketing manager collects the data from the various resources and does the research based on the data, and finds the right ways to promote the product in the market.
Answer and Explanation:
4. Secondary is the right answer because this is the data that is already available to the researcher to do their own research. Thus, it saves the...
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fromChapter 21 / Lesson 5
Explore how to use an analytical framework and follow a model to effectively perform marketing research. Review the marketing research approach, examine types of research, and learn how to develop research questions, formulate hypotheses, and apply results.