Give an example of social judgement theory.

Question:

Give an example of social judgement theory.

Brand loyalty:

Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.

Answer and Explanation:

Social Judgement Theory states that the first stage is the 'anchor.' This is their preferred position about a certain issue. For instance, a person...

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What Is Brand Loyalty in Marketing? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 2 / Lesson 10
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