Give an example of social judgement theory.
Brand loyalty is the tendency of consumers to continuously purchase one brand's products over another. Consumer behavior patterns demonstrate that consumers will continue to buy products from a company that has fostered a trusting relationship.
Answer and Explanation:
Social Judgement Theory states that the first stage is the 'anchor.' This is their preferred position about a certain issue. For instance, a person...
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from Principles of Marketing: Help and ReviewChapter 2 / Lesson 10