How does mass customization support a business unit's competitive strategy?
Mass customization allows for the production of a large variety of tailor-made goods and services that best serve a customer's needs. Customers can get personalized products in bulk at a lower cost, which gives a business an edge over its competition.
Answer and Explanation:
Mass customization offers a business the advantage of rapid support, personalization, flexibility and low cost to its customer base.
Learn more about this topic:
from Principles of Marketing: Help and ReviewChapter 1 / Lesson 7
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