How does mass customization support a business unit's competitive strategy?

Question:

How does mass customization support a business unit's competitive strategy?

Explanation:

Mass customization allows for the production of a large variety of tailor-made goods and services that best serve a customer's needs. Customers can get personalized products in bulk at a lower cost, which gives a business an edge over its competition.

Answer and Explanation:

Mass customization offers a business the advantage of rapid support, personalization, flexibility and low cost to its customer base.


Learn more about this topic:

Mass Customization in Marketing: Definition, Benefits & Examples

from Principles of Marketing: Help and Review

Chapter 1 / Lesson 7
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