How far should customer service extend?

Question:

How far should customer service extend?

Customer Service:

This is most commonly done in the process of engaging a customer as he/she makes a purchase of products or services or afterwards when a customer needs other services such as returning a product. Proper customer service is important for customer retention.

Answer and Explanation:

Customer service should extend to the extent that customers are satisfied and happy with the services or products making them loyal to the business....

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What Is Customer Service? - Definition, Types & Role in Marketing

from Principles of Marketing: Help and Review

Chapter 5 / Lesson 8
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