How far should customer service extend?
This is most commonly done in the process of engaging a customer as he/she makes a purchase of products or services or afterwards when a customer needs other services such as returning a product. Proper customer service is important for customer retention.
Answer and Explanation:
Customer service should extend to the extent that customers are satisfied and happy with the services or products making them loyal to the business....
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from Principles of Marketing: Help and ReviewChapter 5 / Lesson 8