How is organization buying behavior different then that of consumers?

Question:

How is organization buying behavior different then that of consumers?

Consumer and Organization behavior:

Consumer behavior is defined as the branch of marketing management that deals with the idea that how the purchasing behavior of a consumer affects the market functioning such as production and distribution of products and services.

On the other hand, the study of organizational behavior is an attempt to understand the change in an individual's behavior because of a change in organizational culture and environment.

Answer and Explanation:

The differences between consumer buying behavior and organizational buying behavior are as follows:

  • In consumer buying behavior, the consumers are...

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B2B vs. B2C: How Business Marketing Differs from Consumer Marketing

from Business 102: Principles of Marketing

Chapter 6 / Lesson 1
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