Identify the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
Customer service. It is defined as the assistance that is offered to customers before and after purchasing a product. It makes it easy for the client to thoroughly understand the commodity and thus having an easy time using the product. One of the features of an excellent customers service is politeness. Good manners to customers and using appropriate words makes it easy for a product purchase.
Answer and Explanation:
Characteristics of service
- Intangible. Services cannot be touched, heard, or felt which is different from a good which can be easily touched, such as...
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from Principles of Marketing: Help and ReviewChapter 5 / Lesson 8