Copyright

In the market research process, what is the next step after the data is collected, coded and...

Question:

In the market research process, what is the next step after the data is collected, coded and verified?

Marketing Research:

Marketing research is a comprehensive process of getting something new from the marketing data and information. Further, marketing research and intelligence work closely with each other.

Answer and Explanation:

*The next step is Analysis and interpretation.

Marketing research works from research problem to final report generation. Further, after data collection, coding, and verification the next step is to analyze the data. Additionally, marketers do the interpretation during the analysis part.


Learn more about this topic:

Loading...
Analytical Framework & Model for Marketing Research

from

Chapter 21 / Lesson 5
6K

Explore how to use an analytical framework and follow a model to effectively perform marketing research. Review the marketing research approach, examine types of research, and learn how to develop research questions, formulate hypotheses, and apply results.


Related to this Question

Explore our homework questions and answers library