Is the New York Times Paywall working?
How would you evaluate the current Paywall compared to prior ones?
Do you think it is appropriately designed compared with the Financial Times or the Wall Street Journal?
A paywall is a method of limiting access to website content via a subscription utilized by newspapers in order to grow revenue because of decreases in paid print subscriptions and advertising.
Answer and Explanation:
The New York Times paywall is working even though it is relatively easy to get around the paywall by changing one's browser settings. They currently have more digital subscribers than any other news organization. The New York Times started their paywall in 2011 and gave users an access to twenty articles per month before having to pay. Their current version gives users five free articles a month. By tightening the paywall they were able to grow their subscribers to their current record level. It is appropriately designed compared to the Financial Times and Wall Street Journal. The Wall Street Journal used to have a strong paywall but has now adapted to a model more like the New York Times and is growing their digital subscriptions. They use an algorithm for free articles to decide when they think a reader is ready to subscribe. The Financial Times still has a hard paywall and lags the other two publications in digital subscriptions.
Learn more about this topic:
from Communications 106: Communication in the Digital AgeChapter 9 / Lesson 9