Market Classification of a Cafe' for a Macro-Environmental Analysis

Question:

In what type of market can a cafe be placed when conducting a PESTLE Macro-Environmental analysis?

Macro-Environment Analysis of a Cafe:

Owning a cafe can be challenging and rewarding. Consumers' tastes can range from desiring local specialty dishes or the more common pop cultural dishes served at big brand restaurants. When conducting a macro-environmental analysis, it's important to note that a cafe is part of the food and beverage industry, so when looking at the political, economic, social, technological, legal, and environmental factors involved, you have to look at those factors in the context of the food and beverage industry.

Answer and Explanation:

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When performing the PESTLE analysis, some of the items to keep in mind include:

  • Political factors involve the health and safety with the handling of...

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What is PESTLE Analysis? - Definition & Examples

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Chapter 3 / Lesson 14
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How do you keep ahead of your competition and identify the risks or benefits of operating in a particular environment? This lesson will discuss how you can use PESTLE analysis to consider how external elements are affecting your company.


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