Name a brand to which you are brand loyal; also, name a product category where you switch brands frequently. Why do you exhibit different behavior in these two product categories?
Brand is comprehend different by different individuals. A person opts for a brand for particular reasons, it could be quality, price, name, services etc. A person switches it due to several reasons.
Answer and Explanation:
Brand is perceived by an individual in the form of name, product, tagline, logo and anything a consumer can relate.
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from Principles of Marketing: Help and ReviewChapter 2 / Lesson 10