Pricing objectives may change depending on:
a) the financial position of the company as a whole.
b) the success of company products.
c) the segments in which the company is doing business.
d) where the company is doing business by country.
e) All of the above
Pricing objectives may vary in different situations such as on the basis of industry, on the basis of product capability, on the basis of the competitor, etc. basically, pricing objectives are the goal which guides the business in setting the cost of a product and selling price.
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from Business 102: Principles of MarketingChapter 11 / Lesson 4