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Relationship marketing examples

Question:

Relationship marketing examples

Relationship Marketing:

Relationship marketing focuses on developing and planning marketing strategies to attain long-term customer retention and loyalty rather than focusing on short term goals and individual sales.

Answer and Explanation:

Examples of relationship marketing:

  • Attracting and retaining customers: There is a famous verse - ''Make new friends but don't forget the old ones''....

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What is Relationship Marketing? - Definition & Strategies

from Business Strategy: Help & Review

Chapter 6 / Lesson 31
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