Since the Coffee Collective is a service organization, what it provides tends to be more of a performance than a product. Because of this, Martha must demonstrate to customers the benefits of visiting the Coffee Collective in order to overcome the .......... of services.
Service organizations refer to those organizations which are voluntarily known as a non-profit organization that focuses on providing services to the people that are intangible in nature.
Answer and Explanation:
According to the scenario given above, it refers to the intangibility of services related to the fact that many of the services may lack physical...
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from Principles of Marketing: Help and ReviewChapter 5 / Lesson 8