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Since the Coffee Collective is a service organization, what it provides tends to be more of a...

Question:

Since the Coffee Collective is a service organization, what it provides tends to be more of a performance than a product. Because of this, Martha must demonstrate to customers the benefits of visiting the Coffee Collective in order to overcome the .......... of services.

- intangibility

- inventory

- inconsistency

- perishability

- inseparability

Service Organizations:

Service organizations refer to those organizations which are voluntarily known as a non-profit organization that focuses on providing services to the people that are intangible in nature.

Answer and Explanation:

According to the scenario given above, it refers to the intangibility of services related to the fact that many of the services may lack physical...

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What Is Customer Service? - Definition, Types & Role in Marketing

from Principles of Marketing: Help and Review

Chapter 5 / Lesson 8
1.3M

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