Social media is a tool that is used more often not only for keeping individuals in touch with friends and family, but also as a marketing and advertising platform. True or false? Why?
Advertising is the process of making consumers (or potential consumers) more aware of a firm's product. In general, advertising results in more revenue for the firm, but changes in profits will depend on the effectiveness and cost of the advertising.
Answer and Explanation:
See full answer below.
Become a member and unlock all Study Answers
Try it risk-free for 30 daysTry it risk-free
Ask a question
Our experts can answer your tough homework and study questions.Ask a question Ask a question
Learn more about this topic:
fromChapter 18 / Lesson 19
Business isn't always about competition. Sometimes it's about teamwork. In this lesson, you'll learn about cooperative advertising, including what it is, some related concepts, and some examples illustrating it. A short quiz follows the lesson.