Suggest a program for Nestle to deal with its public relations problems, for example, the renewed boycott and the negative publicity about Good Start. Would you use the Ogilvy & Mather recommendations? Explain
Effective Marketing ensures that a business meets its sales quote for a reporting. The goal of marketing is to penetrate certain markets to ensure that individuals purchase the goods that are available for sale.
Answer and Explanation:
A means to address this problem would be to do outreach to the community to understand their position. Then, the goal would be to address these concerns while also meeting expectations for Nestle. Basically, the idea would be to meet the challenge head-on and develop a solution to do so at the same time.
Ogilvy and Mather focus on creative marketing campaigns to express a message. In this case, anything should be considered to address this concern. Thus, the Ogilvy and Mather focus should be an option for Nestle.
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from Principles of Marketing: Help and ReviewChapter 3 / Lesson 23