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Take Coca Cola into a foreign country and develop a marketing plan for that product in the target...

Question:

Take Coca Cola into a foreign country and develop a marketing plan for that product in the target country, where it has never operated its business before.

Marketing Plan:

It is a comprehensive document or booklet that outlines marketing and advertising strategy. It contains a sales forecast, expense budget, specific sales, by product, region or market segment, channels of distribution, and management.

Answer and Explanation:

If I take Coca Cola into a foreign country I will develop a marketing plan by;

1. Coming up with a mission statement.

2. Listing target market.

3. Describing services offered

4. Spelling out marketing and promotional strategy.

5. identifying and understanding the competition.

6. Establishing marketing goals that are quantifiable

7. Monitoring results carefully.


Learn more about this topic:

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How to Write a Marketing Plan

from Sales and Marketing: Help & Review

Chapter 5 / Lesson 10
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