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The loyalty of customers to a business is called

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The loyalty of customers to a business is called

Loyalty in Business:

Selling a good or service is not just about getting customers to pay you one time; rather, it is about seeing them return. One of the most powerful forms of sales marketing is word of mouth that is possible only when customers talk with others about how good your product is or the job that you provide. It is for this reason that businesses strive to make sure customers are satisfied and engaged with what they do.

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The loyalty of customers to a business is called goodwill and is an intangible asset of a business. The goodwill of a business can make a business...

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What Is Brand Loyalty in Marketing? - Definition & Examples

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Chapter 2 / Lesson 10
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Brand loyalty in marketing occurs when consumers continually purchase the same product due to a perception that the product is superior to the competition. Learn about the definition of brand loyalty, examples, and why brand loyalty is beneficial for companies.


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