The old adage is "it's not the destination, but the journey that matters". With that in mind,...

Question:

The old adage is "it's not the destination, but the journey that matters". With that in mind, defend the thought that the process of developing a marketing plan might be more important than the marketing plan document itself.

What are the benefits of the planning process irrespective of the actual outcomes of the process? please be detailed.

Planning:

Planning is an activity of thinking about the goals and objectives of the organization and then planning the methods through which it can be achieved. It involves strategic thinking methods to be adopted by the top management in order to develop suitable goals.

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Marketing plan is more important than marketing plan document because marketing plan starts from identifying customer's need and ends with the...

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Planning as a Function of Management

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Chapter 5 / Lesson 1
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Planning is one of the primary managerial functions and it leads to other managerial functions such as organizing, controlling, and staffing. Learn about planning as a managerial function, the benefits of planning, and the barriers that interfere with planning.


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