The telephone number of Brad's financial services firm is CALL-IRA. He felt this number would be an easy one for his clients to remember because _____
a. the stimulus consists of letters rather than numbers.
b. most of his customers will be investors.
c. it consists of only two chunks of information that are meaningfully related to his business.
d. auditory encoding is more easily accomplished when the visual stimulus consists of letters rather than numbers.
As the name suggests, short-term memory (STM) is a storage that can only keep a limited amount of information for a short duration. This storage can be contrasted with long-term memory (LTM).
Answer and Explanation:
The correct solution to this problem is provided by option C: it consists of only two chunks of information that are meaningfully related to his business.
To elaborate, Brad's financial services firm number is composed of two chunks of information: "CALL" + "IRA". This method of enhancing short-term memory is called chunking.
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fromChapter 6 / Lesson 18
Following completion of this lesson, you will be able to define the term chunking in the context of short-term memory. After reading this lesson, you will have an opportunity to test your knowledge with a short quiz.