# Tipton -Stop Decorating sells paint and paint supplies, carpet, and wallpaper at a single-store...

## Question:

Tipton -Stop Decorating sells paint and paint supplies, carpet, and wallpaper at a single-store location in suburban Des Moines. Although the company has been very profitable over the years, management has seen a significant decline in wallpaper sales and earnings. Much of this decline is attributable to the Internet and ers free shipping and toll-free telephone numbers. Recent figures follow

Paint and Supplies carpeting wallpaper

Sales $380,000$460,000 $140,000 Variable costs 228,000 322,000$112000

Fixed costs 56,000 75,000 45,000

Total costs$284,000$397,000 $157,000 operating income loss96,000 63,000$(17,000)

Tipton is studying whether to drop wallpaper because of the changing market and accompanying If the line is dropped, the following changes are expected to occur:

The vacated space will be remodeled at a cost of $12,400 and will be devoted to an expanded line of high-end carpet. Sales of carpet are expected to increase by$120,000, and the line's overall contribution margin ratio will rise by five percentage points.

. Tipton can cut the wallpaper's fixed costs by 40 percent. Remaining fixed costs will continue to be incurred.

.Customers who purchased wallpaper often bought paint and paint supplies. Sales of paint and paint supplies are expected to fall by 20 percent

The firm will increase advertising expenditures by $25,000 to promote the expanded carpet line Required: 1. Should Tipton close its wallpaper operation Show computations to support your answer? 2. Assume that Tipton's wallpaper inventory at the time of the closure decision amounted to$23,700 How would you have treated this additional information in making the decision?

3. What advantages might Internet- and magazine-based firms have over Tipton that would allow these organizations to offer deeply discounted prices-prices far below what Tipton can offer?

4. Build a spreadsheet: Construct an Excel spreadsheet to solve the requirement (1) above. Show how 3. the solution will change if the following information changes: sales were $400,000,$450,000, and $130,000, for paint and supplies, carpeting, and wallpaper, respectively. ## Sunk Costs Sunk costs are costs that have been incurred in the past and cannot be changed by future events or transactions. These costs are not relevant costs since they will not differ between alternatives. The inclusion of these costs in decision making will result in cost distortions and hence these costs should not be included in decision making. An example of sunk cost is the acquisition cost of an old machine in deciding whether to replace it with a new machine. ## Answer and Explanation: 1.  Paint and Supplies Carpeting Wallpaper Sales 380,000 460,000 140,000 Variable Costs 228,000 322,000 112,000 Contribution Margin 152,000 138,000 28,000 If wallpaper is closed  Loss of wallpaper contribution (28,000) Remodelling (12,400) Additional profits from Carpet 65,000 (203,000 - 138,000) Fixed cost savings from Wallpaper 18,000 (45,000 x 40%) Loss in contribution from paint (30,400) (152,000 x 20%) Increased cost of advertising (25,000) Total Loss (12,800) Tipton should not close wallpaper as the company will incur a loss of$12,800.

2.

These are sunk costs and should be included in the decision.

3.

There are less costs for internet and magazine based firms since:

a. they do not have to pay for retail shop rental

b. they do not have to pay wages of sales staff

c. they incur loss storage costs

They also have a wider sales audience since they are able to sell worldwide and are not restricted by shopping hours.

4.