What are the advantages and disadvantages of collecting descriptive research for marketing purposes?
Research For Marketing:
The marketing field is evolving from time to time. A marketing manager uses marketing research for understanding changes or requirements of a market.
Answer and Explanation:
Descriptive research is all about understanding the characteristics of a market people. Further, marketing requires getting people's demographic,...
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fromChapter 21 / Lesson 5
Explore how to use an analytical framework and follow a model to effectively perform marketing research. Review the marketing research approach, examine types of research, and learn how to develop research questions, formulate hypotheses, and apply results.