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What are the advantages and disadvantages of collecting descriptive research for marketing purposes?

Question:

What are the advantages and disadvantages of collecting descriptive research for marketing purposes?

Research For Marketing:

The marketing field is evolving from time to time. A marketing manager uses marketing research for understanding changes or requirements of a market.

Answer and Explanation:

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Descriptive research is all about understanding the characteristics of a market people. Further, marketing requires getting people's demographic,...

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Analytical Framework & Model for Marketing Research

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Chapter 21 / Lesson 5
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Explore how to use an analytical framework and follow a model to effectively perform marketing research. Review the marketing research approach, examine types of research, and learn how to develop research questions, formulate hypotheses, and apply results.


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