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What are the characteristics of mass marketing?

Question:

What are the characteristics of mass marketing?

Marketing:

Marketing strategies differ according to the nature of products. Products having a wide user base require different strategies than those which appeal to a narrow section of the audience.

Answer and Explanation:

Companies resort to mass marketing when they think that a differentiated approach will not serve their purpose.

There are two main characteristics...

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What is a Marketing Concept? - Definition & Examples

from Principles of Marketing: Help and Review

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