What are the characteristics of mass marketing?


What are the characteristics of mass marketing?


Marketing strategies differ according to the nature of products. Products having a wide user base require different strategies than those which appeal to a narrow section of the audience.

Answer and Explanation:

Companies resort to mass marketing when they think that a differentiated approach will not serve their purpose.

There are two main characteristics...

See full answer below.

Become a member to unlock this answer! Create your account

View this answer

Learn more about this topic:

What is a Marketing Concept? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 3 / Lesson 23

Related to this Question

Explore our homework questions and answers library