What are the properties of a good objective? Why do we need objectives? What are the differences...

Question:

What are the properties of a good objective? Why do we need objectives?

What are the differences between sales objectives and communication objectives?

Although many managers prefer sales objectives, why are they not always appropriate? When should sales objectives be used?

What are the benefits of using communication objectives? What are the problems associated with communication objectives?

Good objective -

A good objective will be specific, quantifiable and verifiable. That is the reason people say, objectives should be SMART (Specific, measurable, achievable, realistic and time bound). SMART objectives will have a desired outcome.

We need objectives to keep a track of our goals, and in order to have better focus and understanding of what we intend to do.

Answer and Explanation:

Properties of a good objective:-

a. Originates with a question or problem.

b. Requires clear articulation of a goal.

c. Follows a specific plan or...

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What Are Marketing Objectives? - Examples & Overview

from Introduction to Business: Homework Help Resource

Chapter 14 / Lesson 18
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