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What does go-to-market strategy mean?

Question:

What does go-to-market strategy mean?

Marketing Strategies

Businesses must be creative in making and implementing their marketing strategies to make their products and services appealable to the public. It is also important to take into consideration the various factors that affect the market as well as the consumers.

Answer and Explanation:

A go-to-market strategy refers to the manner and efforts made by a company to gain a competitive advantage in the market. This involves the strategy used by the company to reach out and make its business appeal to their clients and customers. The go-to-market strategy layouts the blueprint which presents the manner in which the company should deliver its products and services to the public taking into consideration the various factors affecting the target market such as the prices and manner of distribution.


Learn more about this topic:

Marketing Tactics and Strategies: Definition & Examples

from Principles of Marketing: Help and Review

Chapter 14 / Lesson 2
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