What does OTO mean in internet marketing?

Question:

What does OTO mean in internet marketing?

Technological Shifts:

The internet has altered how people shop and interact and how businesses market their products and services. Internet marketing refers to marketing occurring online, via the internet.

Answer and Explanation:

In internet marketing, the acronym OTO stands for one (O) time (T) offer (O). Such offers are upsells and are intended to get consumers to buy...

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Internet Marketing: Definition & Examples

from Internet & Social Media Marketing: Help & Review

Chapter 5 / Lesson 2
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