What is an integrated marketing communications plan?

Question:

What is an integrated marketing communications plan?

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Companies use numerous marketing techniques to promote and advertise their products and services to their target market. The main goal is to attract and encourage the target market to make a purchase.

Answer and Explanation:

Integrated marketing communications plan, as its name suggests refers to the plan devised by a company which it will utilize an integrated marketing strategy to promote its products and services. This plan is a collaboration of the company's many market research, it provides for the, budgeting, the best marketing approach to the clients using the best marketing channels, as well as the message and advertisements that the company will use to promote and advertise their products and services.


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What is a Marketing Plan? - Definition & Sample

from Principles of Marketing: Help and Review

Chapter 6 / Lesson 33
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