What is brand loyalty?

Question:

What is brand loyalty?

Brand Loyalty:

In business, reputation matters. If a business has a poor track record with their products, new customers will be unlikely to spend very much for new ones and more likely to change to products from a different company if they can. The reverse is also true and if a company has a great track record of making fantastic products with good service, customers are often willing to pay more for that company's products than their competitors.

Answer and Explanation:

Brand loyalty is the trust in the company that it builds over time in the form of customers who seek out and prefer their branded products over...

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What Is Brand Loyalty in Marketing? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 2 / Lesson 10
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