What is concept screening?

Question:

What is concept screening?

Searching for the Diamond in the Rough

During a screening process, unfavorable candidates are eliminated in an effort to focus on what has the greatest potential to meet the overall goal. In business, product ideas go through a screening process as well.

Answer and Explanation:

Concept screening refers to the evaluation process that new product ideas undergo in order to determine if they will be pertinent to consumers' needs...

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Steps of The Product Design Process

from Business 112: Operations Management

Chapter 6 / Lesson 2
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