What is concept screening?
Searching for the Diamond in the Rough
During a screening process, unfavorable candidates are eliminated in an effort to focus on what has the greatest potential to meet the overall goal. In business, product ideas go through a screening process as well.
Answer and Explanation:
Concept screening refers to the evaluation process that new product ideas undergo in order to determine if they will be pertinent to consumers' needs...
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Learn more about this topic:
from Business 112: Operations ManagementChapter 6 / Lesson 2