What is interactive marketing?


What is interactive marketing?

Business Marketing

Advertising and promoting the company's products and services to the customers are not the only effective means of marketing. Being able to handle the complaints, concerns and suggestions of customers also help in gaining their trust and loyalty.

Answer and Explanation:

Interactive marketing is a marketing strategy which puts prime consideration on effective communication between the company and the clients. Also...

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Learn more about this topic:

Marketing Tactics and Strategies: Definition & Examples

from Principles of Marketing: Help and Review

Chapter 14 / Lesson 2

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