What is relationship marketing?

Question:

What is relationship marketing?

Marketable Focus:

When it comes to marketing, businesses strive to reach as many people as possible, to promote their products, and to reinforce their brands. However, no all marketing is sales-centered.

Answer and Explanation:

Relationship marketing is marketing focused on building and maintaining effective relationships between a business and consumers. Thus, such marketing...

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What is Relationship Marketing? - Definition & Strategies

from Business Strategy: Help & Review

Chapter 6 / Lesson 31
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