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What is the corporate strategy of Procter and Gamble? -Prooduct range -Vertical Scope...

Question:

What is the corporate strategy of Procter and Gamble?

-Product range

-Vertical Scope

-Geographical Scope

Corporate Strategy

A corporate strategy is a company wide plan to focus on a develop particular markets places while continuously improving the business. There are two components of this:

  1. Diversification, or expansion into new industries, and
  2. Vertical Integration, when a company expands into areas that were originally produced by suppliers.

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Corporate-Level Strategy: Focus on a Single Industry

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Chapter 3 / Lesson 9
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Explore corporate-level strategy. Learn the definition of a corporate-level strategy and understand its characteristics. See corporate-level strategy examples.


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