What is the marketing concept?


What is the marketing concept?

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It is important for businesses to understand their target market. A good understanding of such will allow the business to adjust their business strategies to the markets needs and in effect, encourages the customers to purchase more of their products.

Answer and Explanation:

Marketing concept refers to the idea of knowing and understanding a company's target market's wants and needs. This will allow the company to adjust...

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What is a Marketing Concept? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 3 / Lesson 23

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