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What is the marketing planning process that has 4 phases?

Question:

What is the marketing planning process that has 4 phases?

Strategic Marketing Planning Process:

Marketing goals are measures of success in selling or promoting the products/services that a business wants to achieve. Strategic marketing planning is a process of defining marketing goals, coming up with ways to achieve those goals, and implementing those plans that is specific to the company as well as the market it operates in.

Answer and Explanation:

In 2007, McDonald identified four phases that make up the strategic marketing planning process framework.

The four phases are identified as the...

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What is a Marketing Plan? - Definition & Sample

from Principles of Marketing: Help and Review

Chapter 6 / Lesson 33
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