What is the process of relationship marketing?

Question:

What is the process of relationship marketing?

Relationship Marketing:

Company seeking long-term supplier-company relationship, instead of just concentrating on closing immediate sales and moving on, is termed as Relationship Marketing.

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Company seeking long-term supplier-company relationship, instead of just concentrating on closing immediate sales and moving on, is termed as...

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What is Relationship Marketing? - Definition & Strategies

from Business Strategy: Help & Review

Chapter 6 / Lesson 31
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