Which of the following is not an activity in the value chain?
A. Customer Service
The value chain is the chain of activities which are necessary to create and deliver a product or service. Stated differently, the value chain consists of the activities which add value to its customers. Thus, the value chain includes activities such as production, marketing, and post-sales services.
Answer and Explanation:
Value chain activities are those activities which bring products to the market and add value for customers. Under this definition, customer service,...
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from Principles of Marketing: Help and ReviewChapter 2 / Lesson 9