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Which of the following is not an activity in the value chain? A. Customer Service B. Design C....

Question:

Which of the following is not an activity in the value chain?

A. Customer Service

B. Design

C. Marketing

D. Administration

Value Chain:

The value chain is the chain of activities which are necessary to create and deliver a product or service. Stated differently, the value chain consists of the activities which add value to its customers. Thus, the value chain includes activities such as production, marketing, and post-sales services.

Answer and Explanation:

Value chain activities are those activities which bring products to the market and add value for customers. Under this definition, customer service,...

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What Is a Value Chain? - Definition, Analysis & Example

from Principles of Marketing: Help and Review

Chapter 2 / Lesson 9
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