Which of the following is the primary element that distinguishes tactical market research from...

Question:

Which of the following is the primary element that distinguishes tactical market research from strategic market research?

a. The individual who performs the research.

b. The individual who requests the results of the research.

c. The level of focus and detail of the research.

d. The benefit of documenting the research results.

Marketing Research:

Marketers, or people in the marketing departments of businesses, may want information to carry out their plans. They can thus conduct marketing research, whether tactical or strategic, for a client, to find answers.

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The correct answer is c. The level of focus and detail of the research.

Tactical marketing is nearer-term than is strategic marketing research. While...

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Analytical Framework & Model for Marketing Research

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Chapter 21 / Lesson 5
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Explore how to use an analytical framework and follow a model to effectively perform marketing research. Review the marketing research approach, examine types of research, and learn how to develop research questions, formulate hypotheses, and apply results.


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