Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end-users?
A) push strategy
B) pull strategy
C) retrenchment strategy
D) differentiation strategy
Promotional strategies refer to the methods used by different companies and organizations to inform, persuade and remind customers of a specific product. Promotional strategies are often used to increase sales and profits generated by a company from a specific product or service.
Answer and Explanation:
- The correct answer is B. pull strategy
The pull strategy is a promotional and marketing strategy used by firms, companies, and organizations to pull...
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fromChapter 6 / Lesson 30
Learn about the pull strategy in marketing and understand how it is used. Study the different types of pull tactics and find examples of pull strategy in use.