Which of the following promotional strategies is being used by a company that hires a fleet of...

Question:

Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end-users?

A) push strategy

B) pull strategy

C) retrenchment strategy

D) differentiation strategy

Promotional Strategies:

Promotional strategies refer to the methods used by different companies and organizations to inform, persuade and remind customers of a specific product. Promotional strategies are often used to increase sales and profits generated by a company from a specific product or service.

Answer and Explanation:

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  • The correct answer is B. pull strategy

The pull strategy is a promotional and marketing strategy used by firms, companies, and organizations to pull...

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Pull Strategy in Marketing: Definition & Examples

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Chapter 6 / Lesson 30
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Learn about the pull strategy in marketing and understand how it is used. Study the different types of pull tactics and find examples of pull strategy in use.


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