Which of the following statements about the marketing concept era is most accurate?
a The marketing concept era can actually trace its roots to early Greek culture.
b During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
c During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
d During the marketing concept era, companies believed if you produced as much as you could, at the highest quality level, for the lowest price, the product would sell itself.
e All U.S. firms are now operating with a marketing concept era philosophy.
Marketing is introducing products to consumers, and building and maintaining a good relationship with them. The primary goal of marketing is to ensure that the products of the company meets the consumers' needs and wants.
Answer and Explanation:
The most accurate answer is letter b. Marketing concept era began after World War II when companies realized that merely producing high quality, low...
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from Principles of Marketing: Help and ReviewChapter 3 / Lesson 23