Which of the following statements about the marketing concept era is most accurate? a The...

Question:

Which of the following statements about the marketing concept era is most accurate?

a The marketing concept era can actually trace its roots to early Greek culture.

b During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.

c During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.

d During the marketing concept era, companies believed if you produced as much as you could, at the highest quality level, for the lowest price, the product would sell itself.

e All U.S. firms are now operating with a marketing concept era philosophy.

Marketing

Marketing is introducing products to consumers, and building and maintaining a good relationship with them. The primary goal of marketing is to ensure that the products of the company meets the consumers' needs and wants.

Answer and Explanation:

The most accurate answer is letter b. Marketing concept era began after World War II when companies realized that merely producing high quality, low...

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What is a Marketing Concept? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 3 / Lesson 23
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