Which/What marketing concepts have you learned thus far that you think are useful and applicable to your current/future job or projects?
The marketing concept is a strategy that a company uses to satisfy its customer's needs. By fulfilling the customer's needs, the firm increases sales, maximizes its profits and gains a competitive advantage over the competitors. A company that uses this strategy believe that consumers are the driving forces of their businesses and hence should be handled with care.
Answer and Explanation:
There are five types of marketing concept that help in achieving effective marketing. These concepts include Production concept, product concept,...
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Learn more about this topic:
from Principles of Marketing: Help and ReviewChapter 3 / Lesson 23