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Why is it important to discuss what departments (disciplines) will be be impacted by the...

Question:

Why is it important to discuss what departments (disciplines) will be be impacted by the Marketing Plan?

Marketing Plan:

A marketing plan is an outline of the strategy a business will pursue in order to get their good or service exposure to the public. A marketing plan may be broad and discuss general ideas and strategies, while others will be very specific and outline exact steps to be taken.

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What is a Marketing Plan? - Definition & Sample

from Principles of Marketing: Help and Review

Chapter 6 / Lesson 33
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