AMA PCM Exam Study Guide - Professional Certified Marketer

Course Summary

As you're getting ready to take the AMA PCM Certification Exam, let our engaging study guide course help you prepare to get the best score you can. This course is made up of video and text lessons and multiple-choice quizzes that are accessible 24 hours a day and cover all the topics you'll find on the exam.
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20 chapters in AMA PCM Exam Study Guide - Professional Certified Marketer

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 20)}}
Ch 1. AMA PCM Exam: Fundamentals of Marketing {{cp.topicAssetIdToProgress[73591].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How Marketers Create Value for Products & Services Score: {{cp.lessonAssetIdToProgress[73592].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73592].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73592].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73592].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Company Mission Statements: Definition & Examples Score: {{cp.lessonAssetIdToProgress[2062].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2062].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2062].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2062].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Strategic Marketing Plans: Elements & Development Score: {{cp.lessonAssetIdToProgress[73593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73593].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73593].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 20)}}
Ch 2. AMA PCM Exam: Marketing Ethics {{cp.topicAssetIdToProgress[73594].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - The AMA Statement of Ethical Norms & Values Score: {{cp.lessonAssetIdToProgress[73595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73595].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73595].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73595].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Impact of Ethical Marketing on Consumers Score: {{cp.lessonAssetIdToProgress[73596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73596].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73596].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Business Ethics & Social Responsibility: Definition & Differences Score: {{cp.lessonAssetIdToProgress[73597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73597].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73597].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Incorporating Ethics Into Marketing Strategy Score: {{cp.lessonAssetIdToProgress[73598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73598].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73598].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 20)}}
Ch 4. AMA PCM Exam: Consumer Behavior {{cp.topicAssetIdToProgress[73601].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Functional & Psychological Needs: Definition & Differences Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Information Search: Control & Risk Factors Score: {{cp.lessonAssetIdToProgress[73603].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73603].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73603].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73603].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Consumer Involvement in the Decision-Making Process Score: {{cp.lessonAssetIdToProgress[73604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73604].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73604].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 20)}}
Ch 5. AMA PCM Exam: Business-to-Business Marketing {{cp.topicAssetIdToProgress[73605].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1536].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1536].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1534].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1534].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Roles Within the Buying Center Score: {{cp.lessonAssetIdToProgress[73606].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73606].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73606].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73606].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 20)}}
Ch 6. AMA PCM Exam: Global Marketing {{cp.topicAssetIdToProgress[73607].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of the Global Market and Global Trade: Role & Advantages Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Globalization, Capitalism & Free Trade since 1990 Score: {{cp.lessonAssetIdToProgress[37326].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[37326].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[37326].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[37326].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Global Marketing? - Strategies, Definition & Issues Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Comparison of Domestic & Global Marketing Strategies Score: {{cp.lessonAssetIdToProgress[73608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73608].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 20)}}
Ch 7. AMA PCM Exam: Segment Targeting & Positioning {{cp.topicAssetIdToProgress[73609].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Positioning Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 20)}}
Ch 8. AMA PCM Exam: Marketing Research {{cp.topicAssetIdToProgress[73610].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Quantitative vs. Qualitative Research Score: {{cp.lessonAssetIdToProgress[2837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2837].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2837].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Strategies for Choosing a Data Collection Technique Score: {{cp.lessonAssetIdToProgress[11768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11768].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11768].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Research Ethics: Collecting Consumer Information Score: {{cp.lessonAssetIdToProgress[73611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73611].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 20)}}
Ch 9. AMA PCM Exam: Branding & Packaging Decisions {{cp.topicAssetIdToProgress[73612].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Brand Strategy? - Definition, Examples & Development Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Brand Extension: Definition, Strategy, Failures & Examples Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Product Line Extension: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[73613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73613].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73613].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73613].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Product Packaging in Marketing? - Definition, Types & Importance Score: {{cp.lessonAssetIdToProgress[14291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14291].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14291].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14291].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 20)}}
Ch 10. AMA PCM Exam: Products & Services {{cp.topicAssetIdToProgress[73614].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Mechanisms of Cultural Change: Invention, Diffusion & Innovation Score: {{cp.lessonAssetIdToProgress[23255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[23255].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[23255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[23255].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Product Mix Breadth vs. Product Line Depth Score: {{cp.lessonAssetIdToProgress[73615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73615].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73615].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is the Service Gap Model? Score: {{cp.lessonAssetIdToProgress[73616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73616].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73616].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Service Quality: Definition & Dimensions Score: {{cp.lessonAssetIdToProgress[73617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73617].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73617].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Zone of Tolerance: Definition & Example Score: {{cp.lessonAssetIdToProgress[73618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73618].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73618].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Organizations Recover From Bad Service Experiences Score: {{cp.lessonAssetIdToProgress[73619].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73619].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73619].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73619].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 20)}}
Ch 11. AMA PCM Exam: Pricing Concepts & Methods {{cp.topicAssetIdToProgress[73620].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Strategy in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[6602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6602].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6602].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Market Demand Schedule Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Pricing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 20)}}
Ch 12. AMA PCM Exam: Supply Chain & Channel Management {{cp.topicAssetIdToProgress[73622].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Supply Chain Management: Elements & Goals Score: {{cp.lessonAssetIdToProgress[40364].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40364].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[40364].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40364].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Logistics of Goods and Services Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14297].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14297].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Systems That Influence Cooperation in the Supply Channel Score: {{cp.lessonAssetIdToProgress[14296].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14296].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14296].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14296].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Supply Chain Management: Technology, Measurement, Relationship & Material Integration Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1563].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1563].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 20)}}
Ch 13. AMA PCM Exam: Retailing & Multichannel Marketing {{cp.topicAssetIdToProgress[73623].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Multichannel Retailing: Definition, Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 20)}}
Ch 14. AMA PCM Exam: Integrated Marketing Communications {{cp.topicAssetIdToProgress[73625].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Communication? - Definition & Importance Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14892].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14892].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Awareness of Promotion: The AIDA Acronym Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1568].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1568].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Challenges of Communicating With Target Market Segments Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Allocating an Integrated Marketing Communication Budget Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 20)}}
Ch 15. AMA PCM Exam: Advertising, Public Relations & Sales Promotion {{cp.topicAssetIdToProgress[73628].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Ad Campaign: Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Testimonials in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[21389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[21389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21389].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Celebrity Endorsements in Advertising: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Abuses & Regulation Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Public Relations Management: Skills, Activities & Departmental Structure Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(16, 20)}}
Ch 17. AMA PCM Exam: Interactive Marketing - Internet/Social Media {{cp.topicAssetIdToProgress[73632].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Emerging Integrated Marketing Communication Channels Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Interactive Marketing Vehicles: Types, Pros & Cons Score: {{cp.lessonAssetIdToProgress[73634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73634].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73634].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Integrated Marketing Communication & Social Media Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Interactive & Social Media Marketing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73636].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73636].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 20)}}
Ch 18. AMA PCM Exam: Interactive Marketing - Personal Selling & Sales Management {{cp.topicAssetIdToProgress[73637].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(18, 20)}}
Ch 19. AMA PCM Exam: Marketing Metrics {{cp.topicAssetIdToProgress[73640].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Integrated Marketing Communication Metrics Score: {{cp.lessonAssetIdToProgress[73641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73641].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73641].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73641].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Measuring Marketing Plan Successes & Failures Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73642].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73642].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Profitability Ratio: Definition, Formula, Analysis & Example Score: {{cp.lessonAssetIdToProgress[7473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7473].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7473].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Metrics in the Long-Term: Purpose & Role Score: {{cp.lessonAssetIdToProgress[73643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73643].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73643].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73643].bestScoreQuestions}}  Take Quiz Optional

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