Login

AMA PCM Exam Study Guide - Professional Certified Marketer

Course Summary

As you're getting ready to take the AMA PCM Certification Exam, let our engaging study guide course help you prepare to get the best score you can. This course is made up of video and text lessons and multiple-choice quizzes that are accessible 24 hours a day and cover all the topics you'll find on the exam.
Create An Account
To Start This Course Today
Used by over 30 million students worldwide
Create An Account
Try it free for 5 days
19 Chapters in AMA PCM Exam Study Guide - Professional Certified Marketer

19 chapters in AMA PCM Exam Study Guide - Professional Certified Marketer

Week {{::cp.getGoalWeekForTopic(0, 19)}}
Ch 1. AMA PCM Exam: Fundamentals of Marketing {{cp.topicAssetIdToProgress[73591].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How Marketers Create Value for Products & Services Score: {{cp.lessonAssetIdToProgress[73592].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73592].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Company Mission Statements: Definition & Examples Score: {{cp.lessonAssetIdToProgress[2062].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2062].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Strategic Marketing Plans: Elements & Development Score: {{cp.lessonAssetIdToProgress[73593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73593].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 19)}}
Course Progress Best Score
Lesson 1 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Functional & Psychological Needs: Definition & Differences Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Information Search: Control & Risk Factors Score: {{cp.lessonAssetIdToProgress[73603].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73603].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Consumer Involvement in the Decision-Making Process Score: {{cp.lessonAssetIdToProgress[73604].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73604].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 19)}}
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Positioning Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The Role of the Value Proposition in Marketing Score: {{cp.lessonAssetIdToProgress[51023].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51023].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 19)}}
Week {{::cp.getGoalWeekForTopic(9, 19)}}
Course Progress Best Score
Lesson 1 - Mechanisms of Cultural Change: Invention, Diffusion & Innovation Score: {{cp.lessonAssetIdToProgress[23255].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[23255].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Classes of Adopters: Innovators, Early, Late and Laggards Score: {{cp.lessonAssetIdToProgress[5712].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5712].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Consumer Products: Convenience, Shopping, Specialty & Unsought Products Score: {{cp.lessonAssetIdToProgress[1545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1545].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Product Mix Breadth vs. Product Line Depth Score: {{cp.lessonAssetIdToProgress[73615].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73615].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Services Marketing: The Difference Between Services and Goods Score: {{cp.lessonAssetIdToProgress[1558].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1558].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is the Service Gap Model? Score: {{cp.lessonAssetIdToProgress[73616].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73616].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Service Quality: Definition & Dimensions Score: {{cp.lessonAssetIdToProgress[73617].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73617].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Zone of Tolerance: Definition & Example Score: {{cp.lessonAssetIdToProgress[73618].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73618].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Organizations Recover From Bad Service Experiences Score: {{cp.lessonAssetIdToProgress[73619].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73619].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 19)}}
Course Progress Best Score
Lesson 1 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Strategy in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[6602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6602].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Market Demand Schedule Score: {{cp.lessonAssetIdToProgress[1923].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1923].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Pricing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 19)}}
Week {{::cp.getGoalWeekForTopic(12, 19)}}
Course Progress Best Score
Lesson 1 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Multichannel Retailing: Definition, Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 19)}}
Week {{::cp.getGoalWeekForTopic(14, 19)}}
Course Progress Best Score
Lesson 1 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Ad Campaign: Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Testimonials in Advertising: Definition & Examples Score: {{cp.lessonAssetIdToProgress[21389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[21389].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Celebrity Endorsements in Advertising: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Abuses & Regulation Score: {{cp.lessonAssetIdToProgress[29954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29954].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Public Relations Management: Skills, Activities & Departmental Structure Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Consumer Sales Promotion: Definition and Purpose Score: {{cp.lessonAssetIdToProgress[1577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1577].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Sales Promotion in the Promotional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1576].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1576].bestScoreQuestions}}  Take Quiz Optional

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Practice Final Exam
Practice Chapter Exams
Support