- Course type: Self-paced
- Available Lessons: 12
- Average Lesson Length: 8 min
Eligible for Certificate:
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1Customer Relations: Definition & Concept
Course SummaryOur mobile-friendly training course contains informative videos that train your employees in areas of customer communication, marketing strategies, conflict management and other aspects of effective customer relations.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
Every business, whether a small start-up or a Fortune 500 company, needs to create and nurture positive customer relationships to survive. This course discusses the building blocks vital to making those relationships happen, including developing customer relationship management strategies and boosting customer communication skills. Our compelling video lessons explain how to use these building blocks to provide effective customer service. Lesson quizzes offer an easy way for your employees to see how well they grasped the concepts.
How It Works
The video lessons in this course offer an efficient, convenient method to train your busy employees. Lessons are short, around 5 minutes per video, and can be watched anywhere, 24/7 on a laptop, smart phone or tablet.
Beneficial features of this course include:
- Spot-on video lessons taught by instructors with expertise in building successful customer relationships
- Engaging visuals to drive home the concepts and skills discussed by instructors
- A chapter exam covering relationship management concerns such as customer service and marketing technology
- A chapter exam on effective communication skills, including listening, empathy and conflict resolution
- A final exam to check how well employees mastered the information presented in this course
How It Helps
- Generates talking points for meeting customer expectations: Instructors examine what it means to manage customer relationships from understanding meaningful customer service to the impact of marketing technology.
- Builds employee listening skills: The video lessons detail how to effectively communicate with customers so they feel heard.
- Improves customer interactions: This course provides the basis for developing meaningful, customer-oriented strategies to enhance customer relationships.
Customer Relationship Management
- Key concepts of customer relations
- Characteristics of customer service
- Comparisons between market and sales orientations
- Marketing technology's role in providing appropriate customer service
Communicating with Customers
- Tools for positive interactions in a workplace
- Effective listening and empathic communication techniques
- Using distributive and integrative bargaining strategies for conflict resolution
- The necessity of guidelines when using communication technology
- Avoiding discriminatory language in business communications
Earning College Credit
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