Building & Managing Customer Loyalty Programs

  • Course type: Self-paced
  • Available Lessons: 13
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Certificate completed Yes

    Certificates show that you have completed the course. They do not provide credit.

  • Watch a preview:

    Customer Loyalty Program: Definition, Purpose & Example

  • Building & Managing Customer Loyalty Programs Practice Test

Course Summary

This interactive course contains short videos that can help your employees learn the importance of customer loyalty programs. These videos can be incorporated into group or individual training programs and can help to build and maintain customer loyalty programs.
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3 chapters in Building & Managing Customer Loyalty Programs

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
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Course Progress Best Score
Lesson 1 - Customer Lifetime Value (CLV): Definition, Calculation & Uses Score: {{cp.lessonAssetIdToProgress[65128].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65128].bestScoreQuestions}}  Take Quiz Optional
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Lesson 2 - Factors That Influence Customer Loyalty Score: {{cp.lessonAssetIdToProgress[65129].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65129].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65129].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65129].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Practical Application: Analyzing Customer Loyalty Factors
Lesson 4 - Building Customer Loyalty With Good Customer Service Score: {{cp.lessonAssetIdToProgress[58059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58059].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58059].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Implementing Customer Loyalty Programs & Incentives Score: {{cp.lessonAssetIdToProgress[57889].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57889].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57889].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57889].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Strategies for Ending a Customer Loyalty Program Score: {{cp.lessonAssetIdToProgress[65130].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65130].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65130].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65130].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 3)}}
Ch 3. Managing Customer Loyalty Programs {{cp.topicAssetIdToProgress[65131].percentComplete}}% complete

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Practice Tests in this course
Check your knowledge of this course with a 50-question practice test. Once you take the test, you will receive a detailed exam report complete with your personal statistics and even specific lessons to focus on! Take the practice test now
Your detailed study guide will include:
  • Answers and detailed explanations to each question
  • Video lessons to explain complicated concepts
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