- Course type: Self-paced
- Available Lessons: 16
- Average Lesson Length: 8 min
- New lessons are still being added
Watch a preview:chapter 1 / lesson 1Retail Stores: Types, Characteristics & Examples
Course SummaryStudy the theory and practice of visual merchandising with Business 204. The course contains short lessons and self-assessments that can help you quickly review visual merchandising basics for upcoming exams, homework, projects or professional purposes.
to start this course today
Try it risk-free for 30 days
About This Course
Business 204 is a comprehensive online course that lays out the foundations of visual merchandising. These bite-sized lessons, which are all taught by experienced instructors, explore the theory and real-world applications of visual merchandising. As you progress through the course, you'll study visual design principles, retail display components, visual merchandise planning methods and current trends in the field.
The course is designed to help students, retail professionals or anyone who needs to quickly gain an overview of visual merchandising concepts. You can access the course on any computer or mobile device, and it's available to study at any time that fits your schedule. To reinforce your comprehension of the material, take the accompanying lesson quizzes, chapter exams and final course assessment.
|Introduction to Visual Merchandising||Define visual merchandising; explain how visual merchandising is used to engage consumers and silently sell products within a retail environment.|
|Visual Design Principles||Apply the elements and principles of design to create effective and memorable visual promotions.|
|Creating a Successful Retail Display||Develop a visual merchandising concept with the potential to drive sales.|
|Exterior & Window Displays||Combine the external elements of a retail store (exterior signs, graphics, decoration, props, window displays and other visual elements) to give the store a visual identity that reflects overall brand position, attracts shoppers and enhances the overall visual merchandising strategy.|
|In-Store Visual Merchandising||Identify and demonstrate knowledge of merchandise layout, lighting techniques, display fixtures, wall/floor/merchandise setups, signage, mannequins, fashion visualization and props in an in-store retailing environment.|
|Visual Merchandising Trends||Identify and explain the importance of several key trends in contemporary visual merchandising.|
|Visual Merchandise Planning||Prepare a visual merchandising plan, calendar and budget; apply fundamental category management principles to develop efficient product assortment presentations.|
Earning College Credit
Did you know… We have over 200 college courses that prepare you to earn credit by exam that is accepted by over 1,500 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.
To learn more, visit our Earning Credit Page
Transferring credit to the school of your choice
Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.
Research Schools, Degrees & Careers
Get the unbiased info you need to find the right school.
Browse Articles By Category
Browse an area of study or degree level.
- Biological and Biomedical Sciences
- Communications and Journalism
- Computer Sciences
- Culinary Arts and Personal Services
- Liberal Arts and Humanities
- Mechanic and Repair Technologies
- Medical and Health Professions
- Physical Sciences
- Transportation and Distribution
- Visual and Performing Arts
- Online Courses and Classes in Visual Merchandising
- Visual Merchandising Career Training in Dallas with Course Info
- Visual Merchandising Schools and Colleges in the U.S.
- Bachelor of Visual Merchandising: Degree Overview
- Visual Merchandising Degree Program Information
- Visual Merchandising Degree Programs in Charleston, SC
- Visual Merchandising Graduate Degree Program Options
- Visual Merchandising Education Requirements and Career Info
- Online Merchandising Course and Class Reviews
- Online Visual Merchandising Degrees by Degree Program Level
Explore our library of over 79,000 lessons
- College Courses
- High School Courses
- Other Courses