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Business 309: Digital Marketing & Advertising

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Course Summary

Business 309: Digital Marketing & Advertising has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. You'll watch fun video lessons and learn from subject matter experts. Complete the course to apply for transfer credit and save money on your degree!
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14 chapters in Business 309: Digital Marketing & Advertising

Week {{::cp.getGoalWeekForTopic(0, 14)}}
Ch 1. Marketing & the Internet {{cp.topicAssetIdToProgress[76511].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Comparing Traditional Marketing to Digital Marketing & Advertising Score: {{cp.lessonAssetIdToProgress[405803].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405803].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Introduction to Marketing: Definition and Applications Score: {{cp.lessonAssetIdToProgress[1500].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1500].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Marketing Environment: External Influences on Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1515].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1515].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Goals of Promotion and the Marketing Mix Score: {{cp.lessonAssetIdToProgress[1567].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1567].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Evolution & Growth of Digital Marketing Score: {{cp.lessonAssetIdToProgress[76512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76512].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 14)}}
Course Progress Best Score
Lesson 1 - Types of Marketing Campaigns Score: {{cp.lessonAssetIdToProgress[179305].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[179305].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Digital Marketing Campaign: Definition & Examples Score: {{cp.lessonAssetIdToProgress[405805].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405805].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Digital Marketing Strategy: Planning & Implementation Score: {{cp.lessonAssetIdToProgress[395569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395569].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Direct Marketing? - Definition, Concepts & Examples Score: {{cp.lessonAssetIdToProgress[17621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17621].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Revenue Sharing & Affiliate Marketing Score: {{cp.lessonAssetIdToProgress[76540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76540].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Developing Goals & Strategies for Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76519].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76519].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Promoting & Measuring Success of Digital Content Marketing Score: {{cp.lessonAssetIdToProgress[76520].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76520].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Consumer-Generated Marketing (CGM): Definition & Strategies Score: {{cp.lessonAssetIdToProgress[76521].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76521].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is Guerrilla Marketing? - Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[9550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9550].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Viral Marketing? - Definition, Techniques & Examples Score: {{cp.lessonAssetIdToProgress[17638].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17638].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Using Digital Marketing Software & Applications Score: {{cp.lessonAssetIdToProgress[76541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76541].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 14)}}
Course Progress Best Score
Lesson 1 - Brand Awareness: Definition, Strategy, Metrics & Measurement Score: {{cp.lessonAssetIdToProgress[17630].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17630].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Brand Awareness vs. Intent to Buy Score: {{cp.lessonAssetIdToProgress[76543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76543].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Promotion and the Consumer Communication Process Score: {{cp.lessonAssetIdToProgress[1566].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1566].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How to Develop a Digital Ad Campaign Score: {{cp.lessonAssetIdToProgress[76539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76539].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - The Tactical Communication Mix in Digital Marketing Score: {{cp.lessonAssetIdToProgress[59845].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59845].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Sales Funnel: Definition & Stages Score: {{cp.lessonAssetIdToProgress[157197].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[157197].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Owned, Earned & Paid Digital Media: Definition & Differences Score: {{cp.lessonAssetIdToProgress[395581].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395581].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Leveraging Owned Digital Assets in Marketing Score: {{cp.lessonAssetIdToProgress[395583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395583].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Using Online Promotions & Events to Drive Traffic & Sales Score: {{cp.lessonAssetIdToProgress[395585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395585].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Developing an Advertising Campaign to Differentiate Your Brand Score: {{cp.lessonAssetIdToProgress[405807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405807].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Measuring ROI of Digital Marketing Methods Score: {{cp.lessonAssetIdToProgress[76538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76538].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Contingency Planning for Digital Marketing Score: {{cp.lessonAssetIdToProgress[395587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395587].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 14)}}
Course Progress Best Score
Lesson 1 - Advertising Strategies in Digital Marketing Campaigns Score: {{cp.lessonAssetIdToProgress[405809].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405809].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Roles within Paid Digital Advertising Score: {{cp.lessonAssetIdToProgress[395619].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395619].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Display Advertising in Online Media: Formats & Impact Score: {{cp.lessonAssetIdToProgress[76527].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76527].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pay Per Click (PPC) Advertising: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[76526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76526].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Search Engine Marketing (SEM) & Search Ads Score: {{cp.lessonAssetIdToProgress[395621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395621].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Capturing Users' Attention: Challenges, Environment & Tips Score: {{cp.lessonAssetIdToProgress[395623].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395623].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Native Advertising's Role in Digital Marketing Score: {{cp.lessonAssetIdToProgress[395625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395625].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is A/B Testing? Score: {{cp.lessonAssetIdToProgress[76528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76528].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What Are Web Cookies? - Use & Controversy Score: {{cp.lessonAssetIdToProgress[76529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76529].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Digital Media Tracking, Testing & Optimization Score: {{cp.lessonAssetIdToProgress[395627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395627].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 14)}}
Week {{::cp.getGoalWeekForTopic(8, 14)}}
Week {{::cp.getGoalWeekForTopic(9, 14)}}
Week {{::cp.getGoalWeekForTopic(11, 14)}}
Course Progress Best Score
Lesson 1 - Creating Digital Marketing Plans: Importance & Process Score: {{cp.lessonAssetIdToProgress[395655].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395655].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Writing SMART Objectives for a Digital Marketing Initiative Score: {{cp.lessonAssetIdToProgress[395657].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395657].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Aligning Tactics to a Digital Marketing Strategy Score: {{cp.lessonAssetIdToProgress[395659].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395659].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Digital Marketing Resource Allocation, Scheduling & Budgets Score: {{cp.lessonAssetIdToProgress[395661].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395661].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Measuring Digital Marketing Performance & Outcomes Score: {{cp.lessonAssetIdToProgress[395663].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395663].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Create a Digital Marketing Plan Score: {{cp.lessonAssetIdToProgress[405817].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[405817].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 14)}}
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What to Expect For the Exam

This course has been evaluated and recommended for college credit. Once you've completed this course, you can take the proctored final exam and potentially earn credit. Follow the steps below to take the exam.

Exam Steps

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Pre-Exam Checklist

Before taking the exam, all of the following requirements must be met:

A College Accelerator membership.
Completed the entire Business 309: Digital Marketing & Advertising course and achieved 100% Course Progress.
Not attempted to take this exam within the last three days.
Have available proctored exams in this month of membership.
Complete the exam readiness quiz.
Start Exam Registration 

Please complete all of the pre-requirements in the Pre-Exam Checklist in order to take the exam.

Exam Process Details

1. Register For Exam

Registering for the exam is simple. First, be sure you meet the system requirements. Next, you'll need to agree to the academic integrity policy. Then just confirm your name and the exam name, and you're ready to go!

2. Download Software Secure

You'll receive an unique access code. Please write this down — you'll need it to take the exam. Then download Software Secure and follow the installation instructions.

3. Take Exam

The exam contains 50 - 100 multiple choice questions. You will have two hours to complete the exam, so don't start until you're sure you can complete the entire thing. And remember to pace yourself!

4. Get Exam Results

We will send you an email with your official exam results within 1 to 2 weeks.

Earning College Credit

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