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Business 327: Retail Strategy

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Course Summary

Business 327 has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging business topics simple, and an excellent resource for getting a head start on your degree.
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12 chapters in Business 327: Retail Strategy

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(0, 12)}}
Ch 1. Introduction to Retail Strategy {{cp.topicAssetIdToProgress[426925].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is the Strategic Planning Process? - Model, Steps & Examples Score: {{cp.lessonAssetIdToProgress[8518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8518].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Planning: Strategic, Tactical, Operational & Contingency Planning Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2060].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2060].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Five Components of Retail Strategy Score: {{cp.lessonAssetIdToProgress[426927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426927].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426927].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426927].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Orientation and Sales Orientation: Definition and Differences Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1502].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1502].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - The 5 C's of Marketing Score: {{cp.lessonAssetIdToProgress[52389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52389].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[52389].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52389].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(1, 12)}}
Ch 2. Understanding Retail Opportunities {{cp.topicAssetIdToProgress[426929].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Assessing Market & Industry Attractiveness Score: {{cp.lessonAssetIdToProgress[426931].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426931].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426931].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426931].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Macro Business Environment & DESTEP Analysis Score: {{cp.lessonAssetIdToProgress[426933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426933].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426933].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426933].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is PESTLE Analysis? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[142219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142219].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Assessing Markets & Industries at the Micro-Level Score: {{cp.lessonAssetIdToProgress[426935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426935].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426935].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426935].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Porter's Competitor Analysis Framework Score: {{cp.lessonAssetIdToProgress[55446].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55446].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55446].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55446].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Porter's Five Forces: Definition & Examples Score: {{cp.lessonAssetIdToProgress[55447].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55447].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55447].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55447].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What Is a Competitive Environment in Business? - Definition, Examples, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[6609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6609].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6609].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6609].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - How The Competitive Environment Affects Business: Examples & Importance Score: {{cp.lessonAssetIdToProgress[13954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13954].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13954].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13954].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 12)}}
Ch 3. Market Knowledge & Forecasting {{cp.topicAssetIdToProgress[426937].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Sales Forecasts, Marketing Metrics & Marketing Budgets Score: {{cp.lessonAssetIdToProgress[50059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50059].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[50059].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[50059].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Potential of a Product: Definition & Analysis Example Score: {{cp.lessonAssetIdToProgress[6605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6605].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6605].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6605].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Market Analysis? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[142234].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[142234].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Statistical Methods to Forecast Market Potential Score: {{cp.lessonAssetIdToProgress[426939].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426939].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426939].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426939].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Observational Methods to Forecast Market Potential Score: {{cp.lessonAssetIdToProgress[426941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426941].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426941].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426941].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Evidence-Based Retail Forecasting Techniques Score: {{cp.lessonAssetIdToProgress[426943].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426943].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426943].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426943].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Mathematical Approaches to Evidence-Based Market Forecasting Score: {{cp.lessonAssetIdToProgress[426945].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426945].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426945].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426945].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Diffusion of Innovation: Theory, History & Examples Score: {{cp.lessonAssetIdToProgress[53757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[53757].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[53757].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[53757].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Understanding the Consumer Adoption Process Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51017].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51017].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Common Biases and Judgment Errors in Decision Making Score: {{cp.lessonAssetIdToProgress[8846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8846].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[8846].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[8846].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 12)}}
Ch 4. Retail Strategy & Attractive Market Segments {{cp.topicAssetIdToProgress[426947].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is a Market Segment? - Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[9553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9553].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9591].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Psychographic Segmentation in Marketing: Definition & Examples Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9541].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What Is Geographic Segmentation in Marketing? - Definition, Advantages & Examples Score: {{cp.lessonAssetIdToProgress[9577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9577].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9577].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9577].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Various Types of Target Marketing Strategies Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[51022].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[51022].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Choosing Attractive Market Segments for Targeting Score: {{cp.lessonAssetIdToProgress[426949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426949].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426949].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426949].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 12)}}
Ch 5. Creating a Competitive Advantage {{cp.topicAssetIdToProgress[426951].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1510].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1510].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Competitive Advantage: The Importance of Strategic Marketing Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1507].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1507].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Different Types of Business Strategies Score: {{cp.lessonAssetIdToProgress[14580].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14580].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14580].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14580].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Adapting Corporate Strategies for Competitive Advantage Score: {{cp.lessonAssetIdToProgress[55560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55560].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Porter's Generic Strategies: Low Cost, Differentiated & Focus Score: {{cp.lessonAssetIdToProgress[55561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55561].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Ansoff's Product/Market Matrix for Competitive Strategies Score: {{cp.lessonAssetIdToProgress[55562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[55562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[55562].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Business Intelligence (BI): Organizing, Categorizing and Accessing Data Score: {{cp.lessonAssetIdToProgress[1781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1781].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1781].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1781].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What is SWOT: Situation Analysis in Marketing Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1509].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1509].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - Marketing Implementation: Example Plans & Strategies Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5273].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5273].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Required Assignments Reminder
Week {{::cp.getGoalWeekForTopic(5, 12)}}
Ch 6. New Market Entry Strategies {{cp.topicAssetIdToProgress[426953].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Product Life Cycles: Development, Design and Beyond Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1553].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1553].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Market Penetration: Examples, Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[5272].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5272].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5272].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5272].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Pioneering Advertising: Examples & Overview Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9561].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 12)}}
Ch 7. Growth, Mature & Declining Markets {{cp.topicAssetIdToProgress[426955].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Growth Markets: Definition, Opportunities & Risks Score: {{cp.lessonAssetIdToProgress[426957].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426957].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426957].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426957].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Growth Market Strategies for Market Leaders Score: {{cp.lessonAssetIdToProgress[426959].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426959].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426959].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426959].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Growth Market Strategies for Market Followers Score: {{cp.lessonAssetIdToProgress[426961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426961].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426961].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426961].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Mature Markets: Definition & Examples Score: {{cp.lessonAssetIdToProgress[426963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426963].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426963].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426963].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Mature Market Strategies & Competitive Advantage Score: {{cp.lessonAssetIdToProgress[426965].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426965].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426965].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426965].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Declining Markets: Characteristics & Strategies for Companies Score: {{cp.lessonAssetIdToProgress[426967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426967].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426967].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 12)}}
Ch 8. Marketing Strategies & Digital Marketing {{cp.topicAssetIdToProgress[426969].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices Score: {{cp.lessonAssetIdToProgress[1755].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1755].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1755].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1755].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - E-commerce Pricing: Definition & Strategy Score: {{cp.lessonAssetIdToProgress[54955].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54955].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[54955].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[54955].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Evolution & Growth of Digital Marketing Score: {{cp.lessonAssetIdToProgress[76512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76512].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Digital Marketing Strategy: Planning & Implementation Score: {{cp.lessonAssetIdToProgress[395569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[395569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[395569].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - What is SEO? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[69176].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[69176].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - What is Content Marketing? - Definition & Purpose Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76518].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76518].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Score: {{cp.lessonAssetIdToProgress[49982].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49982].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49982].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49982].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - How to Incorporate Social Media Into a Marketing Campaign Score: {{cp.lessonAssetIdToProgress[49985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49985].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49985].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49985].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 12)}}
Ch 9. Retail Strategy & Consumer Behavior {{cp.topicAssetIdToProgress[426971].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Decisions: Types, Overview Score: {{cp.lessonAssetIdToProgress[6607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6607].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Rational Choice Theory in Marketing Score: {{cp.lessonAssetIdToProgress[252379].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252379].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252379].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252379].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Consumer Behavior Influences: Cross-Cultural Variations & Demographics Score: {{cp.lessonAssetIdToProgress[252381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252381].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252381].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252381].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Connection Between Spending & Happiness Score: {{cp.lessonAssetIdToProgress[252385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252385].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252385].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252385].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Consumer Buying Behavior? - Definition & Types Score: {{cp.lessonAssetIdToProgress[6635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6635].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Atmospherics That Influence Consumer Behavior Score: {{cp.lessonAssetIdToProgress[252395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252395].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[252395].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[252395].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Consumer Psychology and the Purchase Process Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1530].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1530].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Brand Familiarity and the Purchase Process Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2808].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2808].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 12)}}
Ch 10. Strategic Retail Planning {{cp.topicAssetIdToProgress[426973].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Stages of the Strategic Retail Planning Process Score: {{cp.lessonAssetIdToProgress[426975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426975].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426975].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426975].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Financial & Societal Objectives in Retail Planning Score: {{cp.lessonAssetIdToProgress[426977].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426977].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426977].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426977].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Business Plans: How to Develop a Business Mission Statement Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1508].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1508].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - SWOT Analysis & Situation Audit in Retail Score: {{cp.lessonAssetIdToProgress[426979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426979].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[426979].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[426979].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Growth Strategy? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[216863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216863].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[216863].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[216863].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - How to Identify Strategic Alternatives in Marketing Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1511].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1511].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - The Strategic Management Process Score: {{cp.lessonAssetIdToProgress[2148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2148].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2148].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2148].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Retail Marketing Mix vs. Traditional Marketing Mix Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1556].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1556].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 12)}}
Ch 11. Evaluating Retail Performance {{cp.topicAssetIdToProgress[426981].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Analytics & Metrics Score: {{cp.lessonAssetIdToProgress[59736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59736].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[59736].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[59736].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Using Digital Analytics in Marketing Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[76516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[76516].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What are Performance Goals? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[10780].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10780].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10780].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10780].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Return on Investment: Definition, Formula & Example Score: {{cp.lessonAssetIdToProgress[9539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9539].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9539].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9539].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Profitability Ratio: Definition, Formula, Analysis & Example Score: {{cp.lessonAssetIdToProgress[7473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7473].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7473].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7473].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Customer Relationship Management: Using CRM to Focus on Customers Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1773].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1773].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Customer Relationship Management and Marketing Technology Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1579].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1579].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Measuring Customer Satisfaction to Improve Retention Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57885].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57885].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Methods for Measuring Customer Satisfaction Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58041].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58041].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - The Balanced Scorecard as a Strategic Management System Score: {{cp.lessonAssetIdToProgress[78546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[78546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[78546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[78546].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(11, 12)}}
Ch 12. Required Assignments for Business 327 {{cp.topicAssetIdToProgress[426983].percentComplete}}% complete
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