- Course type: Self-paced
- Available Lessons: 48
- Average Lesson Length: 8 min
Eligible for Certificate: Yes
Certificates show that you have completed the course. They do not provide credit.
Watch a preview:chapter 1 / lesson 1What is Business Development? - Definition & Basics
Course SummaryTrain your company's employees in business development with this comprehensive online course. These engaging lessons show your employees how to apply the foundations of business development, use sales strategies and perform a variety of marketing tactics.
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Course Practice TestCheck your knowledge of this course with a 50-question practice test.
- Comprehensive test covering all topics
- Detailed video explanations for wrong answers
About This Course
This course contains several chapters that explore the various areas of business development training. With short video lessons that average five minutes in length, employees will quickly learn about the fundamentals of business development and study concepts such as sales strategies, search engine optimization, Internet marketing and competitive intelligence.
How It Works
The video lessons in this chapter can be conveniently accessed on any computer or mobile device and they're available to watch at any time. This gives employees the flexibility to learn about business development whenever it's convenient for them.
Taking the course is easy:
- Short and entertaining video lessons cover the fundamentals of business development in a simple and concise way
- Interactive quizzes help employees check their understanding of business development concepts and terminology
- Chapter exams help employees assess their comprehension as they work through each chapter
- Retention of the most important business development concepts are solidified with a final multiple-choice course exam
How It Helps
- Builds awareness: This course helps employees become familiar with business development concepts and understand how these topics relate to one another.
- Helps employees stay current: The subjects covered in this chapter involve current business topics such as search engine optimization and Internet marketing.
- Develops employee skills: The course benefits employees who want to further develop their business knowledge and skill sets.
|Chapter||Topics & Objectives|
|Business Development Basics||Define business development and learn about various processes, methods, techniques, strategies and software and tools.|
|Sales Strategies & Business Development||Understand various types of sales strategies, approaches and tactics, as well as how sales strategies relate to business development and marketing.|
|Competitive Intelligence in Business Development||Discover the difference between competitive intelligence and business intelligence and study the necessary processes, strategies, tools and techniques related to competitive intelligence.|
|SEO for Business Development||Explore the world of search engine optimization and its advantages and disadvantages.|
|Marketing for Business Development||Learn about several marketing strategies, the 4 Ps of marketing and different market types.|
|Internet Marketing Tactics||Study strategies, plans, methods, processes, software and techniques related to Internet marketing.|
|Applications for Business Development||Understand career-specific applications of business development concepts for professions in real estate, medicine, law and small business.|
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