Copyright

CMMP Exam Study Guide - Certified Marketing Management Professional

Course Summary

It's easy to get ready for the Certified Marketing Management Professional (CMMP) Exam with our helpful practice course. The video and text lessons in this comprehensive study guide show you all the subjects you'll find on test day so you can get ready to get a great score.
Create An Account
To Start This Course Today
Used by over 30 million students worldwide
Create An Account
Try it free for 5 days
22 Chapters in CMMP Exam Study Guide - Certified Marketing Management Professional

22 chapters in CMMP Exam Study Guide - Certified Marketing Management Professional

Week {{::cp.getGoalWeekForTopic(1, 22)}}
Course Progress Best Score
Lesson 1 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Challenges of Communicating With Target Market Segments Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Allocating an Integrated Marketing Communication Budget Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9545].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Celebrity Endorsements in Advertising: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Ad Campaign: Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Public Relations Management: Skills, Activities & Departmental Structure Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 22)}}
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Multichannel Retailing: Definition, Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 22)}}
Week {{::cp.getGoalWeekForTopic(9, 22)}}
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Ethical & Unethical Target Marketing in Business Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Positioning Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 22)}}
Week {{::cp.getGoalWeekForTopic(13, 22)}}
Course Progress Best Score
Lesson 1 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Functional & Psychological Needs: Definition & Differences Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(16, 22)}}
Course Progress Best Score
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Impact of Ethical Marketing on Consumers Score: {{cp.lessonAssetIdToProgress[73596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73596].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Incorporating Ethics Into Marketing Strategy Score: {{cp.lessonAssetIdToProgress[73598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73598].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Research Ethics: Collecting Consumer Information Score: {{cp.lessonAssetIdToProgress[73611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73611].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Interactive & Social Media Marketing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73636].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Pricing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 22)}}
Course Progress Best Score
Lesson 1 - Experiential Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74222].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Value-Based Pricing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[9583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9583].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Account-Based Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74223].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74223].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Community Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74224].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Sustainability Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74225].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(19, 22)}}
Course Progress Best Score
Lesson 1 - Creativity, Innovation, and Change and the Knowledge Economy Score: {{cp.lessonAssetIdToProgress[2172].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2172].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Cultural Diversity in the Workplace: Definition, Trends & Examples Score: {{cp.lessonAssetIdToProgress[7625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7625].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using Emotional Intelligence in Leadership Score: {{cp.lessonAssetIdToProgress[10190].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10190].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Factors that Affect Ethical Behavior in the Workplace Score: {{cp.lessonAssetIdToProgress[25945].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[25945].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Vertical Integration? - Definition, Examples & Benefits Score: {{cp.lessonAssetIdToProgress[17598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17598].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Horizontal Integration: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[17597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17597].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Brain Lateralization: Function, Definition & Test Score: {{cp.lessonAssetIdToProgress[57086].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57086].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What Are Soft Skills? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[56944].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56944].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(21, 22)}}
Course Progress Best Score
Lesson 1 - Four Functions of Management: Planning, Organizing, Leading & Controlling Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Internal Organizational Change: Structural, Strategic, People, and Process Score: {{cp.lessonAssetIdToProgress[2064].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2064].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Strategic Change Management? - Definition, Models & Examples Score: {{cp.lessonAssetIdToProgress[7207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7207].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Importance of Strong Communication Skills for Leaders Score: {{cp.lessonAssetIdToProgress[56329].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56329].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is an Entrepreneur? - Definition, Characteristics & Examples Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Interpersonal Skills in the Workplace: Examples and Importance Score: {{cp.lessonAssetIdToProgress[9744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9744].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Qualities of Effective Leadership Score: {{cp.lessonAssetIdToProgress[56328].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56328].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Decision Making: Definition & Types Score: {{cp.lessonAssetIdToProgress[64790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[64790].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Stages of Team Development Score: {{cp.lessonAssetIdToProgress[52452].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52452].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is Employee Motivation? - Theories, Methods & Factors Score: {{cp.lessonAssetIdToProgress[6928].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6928].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Negotiation? - The Five Steps of the Negotiation Process Score: {{cp.lessonAssetIdToProgress[9497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9497].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Problem Solving in Organizations: Skills, Steps & Strategies Score: {{cp.lessonAssetIdToProgress[7456].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7456].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Project Management Steps Score: {{cp.lessonAssetIdToProgress[65160].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65160].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Stakeholder Mapping: Definition & Importance Score: {{cp.lessonAssetIdToProgress[74231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74231].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - What is Time Management? - Definition, Examples & Studies Score: {{cp.lessonAssetIdToProgress[6126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6126].bestScoreQuestions}}  Take Quiz Optional

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.

Practice Final Exam
Practice Chapter Exams
Support