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CMMP Exam Study Guide - Certified Marketing Management Professional

  • Course type: Self-paced
  • Available Lessons: 146
  • Average Lesson Length: 8 min
  • Eligible for Certificate: Yes

    Certificates show that you have completed the course. They do not provide credit.

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    Introduction to Marketing: Definition and Applications

  • CMMP Exam Study Guide - Certified Marketing Management Professional Practice Test

Course Summary

It's easy to get ready for the Certified Marketing Management Professional (CMMP) Exam with our helpful practice course. The video and text lessons in this comprehensive study guide show you all the subjects you'll find on test day so you can get ready to get a great score.
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23 chapters in CMMP Exam Study Guide - Certified Marketing Management Professional

Course Practice Test

Check your knowledge of this course with a 50-question practice test.
  • Comprehensive test covering all topics
  • Detailed video explanations for wrong answers
Week {{::cp.getGoalWeekForTopic(1, 23)}}
Ch 2. CMMP Exam: Integrated Marketing Communication {{cp.topicAssetIdToProgress[74203].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Integrated Marketing Communication and the Marketing Plan Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1569].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1569].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Challenges of Communicating With Target Market Segments Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73626].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73626].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Allocating an Integrated Marketing Communication Budget Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73627].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73627].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - What is Advertising? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9213].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9213].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What Is Sponsorship Advertising? - Definition, Advantages & Disadvantages Score: {{cp.lessonAssetIdToProgress[9545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9545].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9545].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9545].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Celebrity Endorsements in Advertising: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9562].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9562].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Advertising Media Choices and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1573].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1573].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Ad Campaign: Strategy & Examples Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17653].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17653].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Effects of Advertising on Consumer Buying Behavior Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1571].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1571].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - How Public Relations Is Different from Advertising Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1574].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1574].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - Public Relations Management: Skills, Activities & Departmental Structure Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[27026].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[27026].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(2, 23)}}
Ch 3. CMMP Exam: Marketing Channel Management {{cp.topicAssetIdToProgress[74204].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Channel: Definition and Function in the Marketplace Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1560].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1560].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Channel Intermediaries: Definition and Function in Business Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1561].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1561].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Types of Wholesale Intermediaries Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14295].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14295].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Retail Distribution Strategies Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14294].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14294].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Non-Store Retailing: Types, Trends & Examples Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14293].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14293].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Retailing's Role in Marketing: Definition and Dimensions Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1554].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1554].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Multichannel Retailing: Definition, Benefits & Challenges Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73624].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73624].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(3, 23)}}
Ch 4. CMMP Exam: Marketing Strategy {{cp.topicAssetIdToProgress[74205].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Is Marketing Strategy? - Examples & Objectives Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[5286].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[5286].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Marketing Strategy: Techniques & Influences Score: {{cp.lessonAssetIdToProgress[73600].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73600].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73600].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73600].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What is a SWOT Analysis? Score: {{cp.lessonAssetIdToProgress[2061].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2061].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2061].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2061].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Macro Marketing: Definition, Factors & Examples Score: {{cp.lessonAssetIdToProgress[17608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17608].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17608].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17608].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(4, 23)}}
Ch 5. CMMP Exam: Corporate Social Responsibility {{cp.topicAssetIdToProgress[74206].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Origins of Social Responsibility Score: {{cp.lessonAssetIdToProgress[29590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29590].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Ethics: Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1504].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1504].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Levels of Corporate Social Responsibility Score: {{cp.lessonAssetIdToProgress[29591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29591].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29591].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29591].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Corporate Social Performance: Definition & Responsibilities Score: {{cp.lessonAssetIdToProgress[29593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29593].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29593].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(5, 23)}}
Ch 6. CMMP Exam: Product Development {{cp.topicAssetIdToProgress[74207].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Product Development and Business Growth: Process & Strategies Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1546].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1546].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of New Products: New Product Lines, Product Improvements & More Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1550].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1550].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Develop and Market New Consumer Products Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1549].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1549].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - How a New Product is Adopted by Consumers Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1552].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1552].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(6, 23)}}
Ch 7. CMMP Exam: Pricing {{cp.topicAssetIdToProgress[74208].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Pricing Objectives: How Firms Decide on a Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1584].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1584].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Price Elasticity: Understanding Supply and Demand Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1586].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1586].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Pricing Cost: What Motivates Mark-up and Break-Even Pricing Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1587].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1587].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Pricing Strategy in Marketing: Definition, Types & Examples Score: {{cp.lessonAssetIdToProgress[6602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6602].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6602].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Pricing Strategy and Consumer Perception Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1585].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1585].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Economic Factors of Pricing and Pricing Strategy Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1590].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1590].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(7, 23)}}
Ch 8. CMMP Exam: Marketing Plan {{cp.topicAssetIdToProgress[74209].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What is a Marketing Plan? - Definition & Sample Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9219].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9219].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Strategic Marketing Plans: Elements & Development Score: {{cp.lessonAssetIdToProgress[73593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73593].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73593].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73593].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - The Marketing Mix: Product, Place, Price & Promotion Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1513].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1513].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Plan Controls: Examples & Explanation Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7548].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7548].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(8, 23)}}
Ch 9. CMMP Exam: Brand Management {{cp.topicAssetIdToProgress[74211].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Branding and Brand Equity in Business Marketing Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1547].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1547].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Brand Loyalty in Marketing? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[6598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6598].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6598].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Brand Strategy? - Definition, Examples & Development Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9607].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9607].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Brand Extension: Definition, Strategy, Failures & Examples Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17610].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17610].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(9, 23)}}
Ch 10. CMMP Exam: Market Segmentation & Positioning {{cp.topicAssetIdToProgress[74212].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Market Segmentation: Why Market Segments Are Important to Marketers Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1540].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1540].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Market Segmentation: Geographic, Demographic, Psychographic & More Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1541].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1541].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - How to Segment Business Markets Step-by-Step Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1542].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1542].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Target Market Strategies for Successful Business Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1512].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1512].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Retail Segments, Target Markets and Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1555].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1555].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Ethical & Unethical Target Marketing in Business Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[29953].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[29953].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Positioning Strategy: Definition & Examples Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[40290].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[40290].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Positioning and Differentiation in Consumer Marketing Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1543].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1543].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - Brand Repositioning: Definition, Strategies & Examples Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17635].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(10, 23)}}
Ch 11. CMMP Exam: Global Marketing {{cp.topicAssetIdToProgress[74213].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of the Global Market and Global Trade: Role & Advantages Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[13423].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[13423].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What Is Global Marketing? - Strategies, Definition & Issues Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6645].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6645].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - International Marketing Mix and the 4 Ps of Marketing Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1525].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1525].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Breaking Into Foreign Markets: International Marketing Strategies Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1526].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1526].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - International External Marketing: Culture, Economics, Tech & More Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1524].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1524].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(12, 23)}}
Ch 13. CMMP Exam: Internet Marketing {{cp.topicAssetIdToProgress[74215].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - The Importance of Using Communication Technology Wisely Score: {{cp.lessonAssetIdToProgress[15075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15075].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[15075].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[15075].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Emerging Integrated Marketing Communication Channels Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73633].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73633].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Interactive Marketing Vehicles: Types, Pros & Cons Score: {{cp.lessonAssetIdToProgress[73634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73634].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73634].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73634].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Integrated Marketing Communication & Social Media Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73635].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73635].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Trends in Social Media Marketing Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[49988].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[49988].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Internet and Global Marketing: Ecommerce on an International Scale Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1523].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1523].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(13, 23)}}
Ch 14. CMMP Exam: Consumer Behavior {{cp.topicAssetIdToProgress[74216].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Consumer Behavior Theory and Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1528].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1528].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Understanding the Consumer Decision-Making Process: A Marketing Must Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1529].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1529].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Functional & Psychological Needs: Definition & Differences Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73602].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73602].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Buying Behavior and Marketing: Types of Consumer Buying Decisions Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1531].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1531].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Influences on Consumer Buying Decisions: Cultures, Values & More Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1532].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1532].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Cognitive Dissonance & Post-Purchase Process Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2807].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2807].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(14, 23)}}
Ch 15. CMMP Exam: Marketing Research {{cp.topicAssetIdToProgress[74217].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Marketing Research: Definition, Purpose and Role in Marketing Strategy Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1537].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1537].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - How to Establish a Marketing Research Project Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1538].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1538].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Secondary Data in Marketing Research: Definition, Sources & Collection Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9611].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Quantitative vs. Qualitative Research Score: {{cp.lessonAssetIdToProgress[2837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2837].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2837].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2837].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Strategies for Choosing a Data Collection Technique Score: {{cp.lessonAssetIdToProgress[11768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11768].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[11768].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[11768].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(15, 23)}}
Ch 16. CMMP Exam: Marketing Intelligence System {{cp.topicAssetIdToProgress[74218].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(16, 23)}}
Ch 17. CMMP Exam: Marketing Ethics & Compliance {{cp.topicAssetIdToProgress[74220].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Ethical Behavior in Marketing: What Are Marketing Ethics? Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1503].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1503].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Impact of Ethical Marketing on Consumers Score: {{cp.lessonAssetIdToProgress[73596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73596].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73596].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73596].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Incorporating Ethics Into Marketing Strategy Score: {{cp.lessonAssetIdToProgress[73598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73598].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73598].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Marketing Research Ethics: Collecting Consumer Information Score: {{cp.lessonAssetIdToProgress[73611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73611].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73611].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73611].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Interactive & Social Media Marketing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73636].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73636].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73636].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Pricing: Legal & Ethical Issues Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[73621].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[73621].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(17, 23)}}
Ch 18. CMMP Exam: Specialized Marketing {{cp.topicAssetIdToProgress[74221].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Experiential Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74222].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74222].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74222].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - What is Customer Value? - Marketing & Definition Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[3790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[3790].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Attitudes, Values & Belief: Social Factors in Marketing Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[1516].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[1516].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Value-Based Pricing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[9583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9583].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9583].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9583].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Account-Based Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74223].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74223].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74223].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74223].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Community Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74224].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74224].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74224].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Sustainability Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74225].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74225].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74225].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Digital Marketing: Definition, Strategies & Example Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74226].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74226].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(18, 23)}}
Ch 19. CMMP Exam: Marketing Performance Measurement {{cp.topicAssetIdToProgress[74227].percentComplete}}% complete
Week {{::cp.getGoalWeekForTopic(19, 23)}}
Ch 20. CMMP Exam: Professional Proficiency in Attitudes & Abilities {{cp.topicAssetIdToProgress[74228].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Creativity, Innovation, and Change and the Knowledge Economy Score: {{cp.lessonAssetIdToProgress[2172].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2172].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2172].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2172].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Cultural Diversity in the Workplace: Definition, Trends & Examples Score: {{cp.lessonAssetIdToProgress[7625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7625].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7625].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7625].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Using Emotional Intelligence in Leadership Score: {{cp.lessonAssetIdToProgress[10190].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10190].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[10190].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[10190].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Factors that Affect Ethical Behavior in the Workplace Score: {{cp.lessonAssetIdToProgress[25945].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[25945].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[25945].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[25945].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is Vertical Integration? - Definition, Examples & Benefits Score: {{cp.lessonAssetIdToProgress[17598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17598].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17598].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17598].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Horizontal Integration: Definition, Benefits & Examples Score: {{cp.lessonAssetIdToProgress[17597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17597].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[17597].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[17597].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Brain Lateralization: Function, Definition & Test Score: {{cp.lessonAssetIdToProgress[57086].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57086].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[57086].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[57086].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - What Are Soft Skills? - Definition & Examples Score: {{cp.lessonAssetIdToProgress[56944].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56944].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56944].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56944].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(20, 23)}}
Ch 21. CMMP Exam: Professional Proficiency in Ethics {{cp.topicAssetIdToProgress[74229].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - What Are Values, Morals & Ethics? Score: {{cp.lessonAssetIdToProgress[32868].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32868].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[32868].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[32868].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Business Ethics in Contemporary Businesses Score: {{cp.lessonAssetIdToProgress[2169].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2169].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2169].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2169].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - Ethical Decision Making Score: {{cp.lessonAssetIdToProgress[14575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14575].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[14575].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[14575].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - Being an Empathetic Communicator Score: {{cp.lessonAssetIdToProgress[22967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22967].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[22967].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[22967].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - Professionalism in the Workplace: Definition & Maintenance Score: {{cp.lessonAssetIdToProgress[58069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58069].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[58069].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[58069].bestScoreQuestions}}  Take Quiz Optional
Week {{::cp.getGoalWeekForTopic(21, 23)}}
Ch 22. CMMP Exam: Critical Relevant Proficiencies {{cp.topicAssetIdToProgress[74230].percentComplete}}% complete
Course Progress Best Score
Lesson 1 - Four Functions of Management: Planning, Organizing, Leading & Controlling Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2034].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2034].bestScoreQuestions}}  Take Quiz Optional
Lesson 2 - Types of Internal Organizational Change: Structural, Strategic, People, and Process Score: {{cp.lessonAssetIdToProgress[2064].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2064].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[2064].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[2064].bestScoreQuestions}}  Take Quiz Optional
Lesson 3 - What Is Strategic Change Management? - Definition, Models & Examples Score: {{cp.lessonAssetIdToProgress[7207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7207].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7207].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7207].bestScoreQuestions}}  Take Quiz Optional
Lesson 4 - The Importance of Strong Communication Skills for Leaders Score: {{cp.lessonAssetIdToProgress[56329].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56329].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56329].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56329].bestScoreQuestions}}  Take Quiz Optional
Lesson 5 - What is an Entrepreneur? - Definition, Characteristics & Examples Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[12720].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[12720].bestScoreQuestions}}  Take Quiz Optional
Lesson 6 - Interpersonal Skills in the Workplace: Examples and Importance Score: {{cp.lessonAssetIdToProgress[9744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9744].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9744].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9744].bestScoreQuestions}}  Take Quiz Optional
Lesson 7 - Qualities of Effective Leadership Score: {{cp.lessonAssetIdToProgress[56328].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56328].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[56328].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[56328].bestScoreQuestions}}  Take Quiz Optional
Lesson 8 - Decision Making: Definition & Types Score: {{cp.lessonAssetIdToProgress[64790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[64790].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[64790].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[64790].bestScoreQuestions}}  Take Quiz Optional
Lesson 9 - The Stages of Team Development Score: {{cp.lessonAssetIdToProgress[52452].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52452].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[52452].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[52452].bestScoreQuestions}}  Take Quiz Optional
Lesson 10 - What Is Employee Motivation? - Theories, Methods & Factors Score: {{cp.lessonAssetIdToProgress[6928].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6928].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6928].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6928].bestScoreQuestions}}  Take Quiz Optional
Lesson 11 - What is Negotiation? - The Five Steps of the Negotiation Process Score: {{cp.lessonAssetIdToProgress[9497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9497].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[9497].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[9497].bestScoreQuestions}}  Take Quiz Optional
Lesson 12 - Problem Solving in Organizations: Skills, Steps & Strategies Score: {{cp.lessonAssetIdToProgress[7456].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7456].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[7456].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[7456].bestScoreQuestions}}  Take Quiz Optional
Lesson 13 - Project Management Steps Score: {{cp.lessonAssetIdToProgress[65160].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65160].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[65160].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[65160].bestScoreQuestions}}  Take Quiz Optional
Lesson 14 - Stakeholder Mapping: Definition & Importance Score: {{cp.lessonAssetIdToProgress[74231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74231].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[74231].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[74231].bestScoreQuestions}}  Take Quiz Optional
Lesson 15 - What is Time Management? - Definition, Examples & Studies Score: {{cp.lessonAssetIdToProgress[6126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6126].bestScoreQuestions}}  Take Quiz Optional
Score: {{cp.lessonAssetIdToProgress[6126].bestScoreCorrect}}/{{cp.lessonAssetIdToProgress[6126].bestScoreQuestions}}  Take Quiz Optional

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Ch. 23
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