- Course type: Self-paced
- Available Lessons: 146
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Watch a preview:chapter 1 / lesson 1Introduction to Marketing: Definition and Applications
Course SummaryIt's easy to get ready for the Certified Marketing Management Professional (CMMP) Exam with our helpful practice course. The video and text lessons in this comprehensive study guide show you all the subjects you'll find on test day so you can get ready to get a great score.
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23 chapters in CMMP Exam Study Guide - Certified Marketing Management Professional
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About This Course
This course will prepare you for the CMMP exam, which is an assessment that, if passed, leads to the internationally recognized CMMP designation. This course specifically prepares for the Chartered CMMP qualification exam. Use this course to refresh and review the information that you need to know to be successful on this test. The information covered by this guide includes:
- Marketing management and strategy
- Pricing strategies
- Marketing intelligence systems and research
- Product development and brand management
- Integrated marketing communication and internet marketing
- Marketing channel management and performance assessment
- Corporate social responsibility, ethics and compliance
- Professional proficiency
About The Exam
The purpose of this exam is to show the attainment of the highest level of professional education and standards in marketing. There are eight topics covered on the test: experiential marketing, value based marketing, account based marketing, community marketing, sustainability marketing, digital marketing, marketing performance measurement, and proficiencies level I-V. The exam takes between three and four hours to complete and is available four times a year.
Preparing and Registering for the CMMP
To qualify for the Chartered CMMP certification, a candidate must complete a process that includes four essential requirements. Candidates must have completed a Master's degree with 51 credit hours in marketing and business. They must also possess minimum of 6 years of work experience. Candidates will need to complete certain training requirements, including completing a mandatory case study. After all the requirements have been completed, the candidate must past the final integrated CMMP exam and then can receive the CMMP designation. The exam takes place at a local certified exam center. Registration takes place through the CMMP program.
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